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Marketing

Ultimate Beginners Guide To Best CRM Software 2025

Ultimate Beginners Guide To Best CRM Software 2025

The Best CRM Software You Should Consider Using in 2025 In today’s fast-paced business environment, managing customer relationships is more important than ever. Customer Relationship Management (CRM) software can help you keep track of your interactions with customers, streamline your sales process, and improve customer satisfaction. With so many

Marketing Planning Process

The Marketing Planning Process: Four Steps to Success

The Marketing Planning Process: Four Steps to Success Every business aims to increase its revenue, reduce its liabilities, and by doing so, become more profitable. Within this process, many variables can result in any one of the three increasing or falling. To ensure that the business continues to grow its

Off Page SEO Essentials: 7 Tactics to Improve Your Rankings

Off Page SEO Essentials: 7 Tactics to Improve Your Rankings

Off Page SEO Essentials: 7 Tactics to Improve Your Rankings Search engine optimisation (SEO) plays a key role in generating traffic for websites. It is the process of increasing both the quality and quantity of the traffic to a website from popular search engines such as Google Chrome (Lafleur, 2022)

How to Research and Develop Effective Content Strategies

How to research and develop effective content strategies

How to research and develop effective content strategies Did you know, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Content Marketing Infographic, n.d.) Content marketing is the process of planning, creating and sharing online content with a selected audience. Business to

Online Reputation Management

What is Online Reputation Management (ORM)

What is Online Reputation Management (ORM) and how to improve it? In the online world where information spreads faster than wildfire, managing your online reputation is especially important. Not only is it the predominant way that organisations and individuals alike increase their reach, but it is also the quickest way

Digital Marketing Plan For Your Business In 2024

Digital marketing plan ideas for your business

Digital marketing plan ideas for your business Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. If you’re a small business owner with little experience in online marketing, creating a strategy to

The video marketing strategy you need to succeed

The video marketing strategy you need to succeed

The video marketing strategy you need to succeed If you are a marketer you should know (or at least hopefully after this you will) that content is the best way to drive brand awareness, traffic, and sales of your brand. Content can be anything from blogs, vlogs, videos, and more.