Marketing

Benefits Of CMS WordPress: Power Your Company’s Website No article on CMS WordPress can be complete without mentioning its humble beginnings as a blogging tool in 2003. Yes, WordPress has been around for quite some time! Today, it has transformed itself into a leading content management system (CMS), powering

How to create The Ultimate Digital Marketing Funnel: A Step-by-Step Guide Marketing funnel is a series of systematic steps intended to convert potential buyers into confirmed customers. It guides the potential buyers down the various stages of the marketing process of a business – awareness consideration conversion – to ultimately convince them

Build a social media marketing strategy from scratch Every post, like and share must have a purpose, otherwise, it makes no sense in putting all that effort into creating something from scratch. Every brand must have a good social media marketing strategy for it to have a digital presence. A

A Quick Guide to Planning a Digital Marketing Strategy and Essential Tools to Use Having a digital marketing plan will enable marketers to plan activities and execute them in a structured way. This will help find loopholes and measure progress in an effective manner. Almost every company today has made

Blogging or Content Marketing: What’s The Difference? If you’re a content marketer working in the industry it may be difficult to hear bloggers say they do the same job. While to the novice it may seem as they are practically the same, a lot more work goes into

Twitter Vs Instagram – which is best for your business? This is a very frequent question that comes up when looking to increase reach with social media marketing. This is because these 2 platforms are quite similar in many ways, utilizing the power of #hashtags. But breaking them down more we