Marketing

Which Social Media Platforms Is Ideal For Business? Social media has taken the world of business by storm. However, not all platforms are created equal; well, not for business purposes anyway. Each network has its own set of features, rules and followers. The trick is to find one that suits

The Costliest Social Media Mistakes Brands Can Make Social media is a great way for obscure businesses to shine. However, it can also break a business before it gets off the ground. Larger brands are guilty of the same and have faced the consequences and PR nightmare that follow. Fortunately,

7 Common PPC Mistakes Web Marketers Make If you are an online marketer, you might have heard about PPC marketing. Also known as Pay Per Click marketing, PPC is a great way for businesses to ensure that their brands achieve higher rankings on popular search engines like Google. The online

Social Media Rules That Are As Old As Orkut If you do what you have always done, you’ll get what you’ve always gotten – Tony Robbins Google shut down its first social media website, Orkut, in 2014. The search engine giant initially launched the website in 2004 after it

Social Sharing And The Impact On The News Social media is a hub if global communications; so it doesn’t come as a surprise that it has an increasing influence on the news. In fact, the world of native digital news now boasts of over 5000 digital news sector jobs

What You Need To Know About URLs For SEO The Uniform Resource Locator, or URL, is one of the oldest artifices of web design. They go all the way back to 1992 and the invention of the original World Wide Web. The URL is a venerable part of web development,